The Course ROI Appraisal

How to get the most revenue out of your course over the next 12 months (or longer).

Stop guessing at course sales.

(AND gambling with your precious time)

Most digital courses take 3 months (or longer) to build.

100+ hours of dedicated building.

On top of that, a course creator can easily drop $10-20k on help building and marketing the product.

All for what?

The “HOPE” that you’ll get a return on your massive time or monetary investment?

My friend, a successful offer isn’t built on “hope.”

A successful offer is built on data.

But what if you could project the outcome?

(and squeeze every last dollar out of your course)

For every course creator that hits the jackpot, there are likely a dozen who flop.

…Who spent hundreds of hours creating a product they weren’t sure anyone wanted.

…Who invested thousands of dollars in help, without knowing if they’d ever make it all back.

But wouldn’t it be nice to know what you were getting into BEFORE spending wasting hundreds of hours perfecting and marketing it?

And not just IF it will sell…

But also know HOW MUCH you could likely expect?

Turns out, you can.

How to project the potential of your course:

A confident projection of your course ROI comes down to 4 things:

  • Market Potential - the competition and demand inside your market

  • Product Potential - the uniqueness and quality of your product compared to the market

  • Audience Potential - the size, growth, and engagement of your audience + your authority with them

  • Partnership Potential - a network of friends that can help you promote during a launch

Why are all 4 of these important?

Because you can have a world-class product that nobody actually wants.

You can have a huge audience and still struggle to make sales.

You can mis-position your product in the market and nobody will care about it.

But…if you nail all four areas of potential?

Winner winner, chicken dinner.

Where did this come from? And why is nobody else doing it?

To explain, let me introduce myself.

Hey, I’m Jeff Felten.

Since 2022, I’ve become a go-to email marketing advisor for many popular 5 and 6-figure following creators.

And in the past 12 months, I’ve sold more than $350K in online courses for them.

I even launched a course of my own that has generated $40,000 in 6 months. (And yes, I had no clue

Some of my clients paid nearly $10k to work with me.

But the truth is…not everyone is a great fit for my email marketing services.

For some creators, the investment in me just simply would not pay off because of the reasons listed out above.

I needed a way to gauge whether a client project was wasting invested time and effort BEFORE we started anything.

So I started calculating launch potential and long-term potential based on standard conversion rates, audience size, market fit, and authority.

This helped me determine whether a potential client was a good fit OR…if they had more work to do before we were ready to work together.

Eventually, this process has become The Course ROI Appraisal you are now considering.