In the next 30 days…
Turn your online course into 5-6 figures of revenue over the next 12 months.
The proven email marketing ecosystem you need to launch, market, and sell your product on autopilot.
One single online course has the potential to generate hundreds of thousands in revenue for you.
Build a great product…”check!”
Build an audience to buy the product…”check!”
Have a plan to launch the product to your audience…”Uh, I was planning to wing it.”
Have a plan to sell it evergreen after the launch…”Wait, how?”
Have a plan to turn customers into loyal advocates…”I thought this was automatic?”
Look, I’ll just cut to the chase here.
Just because you built a damn good product, doesn’t mean it’s guaranteed to sell.
Most course creators just wing it when it comes to marketing their course.
Some get lucky…
But most don’t.
And if you’re leaving it all up to luck, there’s more at stake than missed revenue:
Damaged perception around your brand
Potential embarrassment among your peers
Leave an assload of new customers on the table
No return on hundreds of hours spent creating your course/community
(Hire me and I’ll make sure none of this happens to you)
The smartest course creators build an email marketing ecosystem around their product to guarantee it’s success.
Two truths you should know about the most successful online courses:
1) Most of the sales come from your email list (not social media)
2) Sales, testimonials, and referrals don’t happen by chance
To understand what an email marketing ecosystem looks like, we first need to understand your course buyer’s journey.
The complete journey of the course buyer
(And where 90+% of marketers go wrong)
I see a common trend among course and community creators:
They’re really good at the thing they teach people how to do…Which means they’re generally not great at marketing their course.
So as a marketer, I’m often met with questions like:
How do I guarantee my course will sell?
How do I launch my course to its fullest potential with my audience?
And after the launch…how do I get evergreen sales from it?
How do I turn customers into fans who tell everyone else about it?
You see…
It’s not just about the launch.
↳ Because after the launch “high” wears off, how will your course generate revenue? Living launch-to-launch is no way to live.
It’s not just about the evergreen sales system.
↳ Because you need awareness and momentum to sell on evergreen. In other words, you need an initial wave of customers who will advocate for you.
And it’s not just about selling.
↳ Most marketers stop at the point of purchase, and this is where they go wrong. Because as many as 97% of your course buyers will not complete your course (and therefore will not advocate for you).